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Best use of mobile I’ve seen in a while -  Nike Hijack, they get you when you buy at a competitors store and a 100% countdown starts. The quicker you run to the Nike store the more percentage will be left, which you can then redeem. Wicked! 

Really cool Nike Free Face digital campaign. Connect your cam, move your face and transform the shoe. Love it :)

Catch the flash  - Nike campaign promoting fluorescent night running jackets, that reflects the light when caught by a flash of a camera. Done by Jung von Matt in Vienna.

Amazing projection on explosive water celebrating the new Nike Jordan Melo M8! That certainly takes projection on a new level.

Think Training is hard? Try losing. That’s well written Nike.

(via och-annie)

Nike’s new shades… I like :) http://www.nikevision.com/nsw

Nice - A real time customised Nike id billboard

Great Nike design: Nike SB P-Rod 2.5 California State Flag | Radcollector.com

(via egosoul)

Nike Sneaker Speaker! What a sweet gadget by Intercity Studio

Nike Firefox shoe design? Or do you prefer the Twitter Trainer? There is also the option of the colourful Google shoe. Check out this designs!

(via vi-rosenrot)