Digital agency Soup/Skive is raising money for Japan by taking advantage of natural rivalries between different agency departments. Staff put their small change in their department’s bottle, where every penny counts for one point - but they can also scupper rival teams by putting £1 coins or notes into their bottles, which count negatively against that department’s score.
All the money goes to the Red Cross Japan Tsunami Appeal, and the bottle with the highest score at the end wins a treat. And of course everyone involved gets to feel jolly good about themselves - especially creatives and HYC members Hanja Baruschke and Holly Brockwell, who came up with the idea.
You can donate to the Japan Tsunami Appeal yourself here.