Source: youtube.comLYNX ANARCHY: The World’s First Invisible Ad by LynxEffectAustralia
Unilever deodorant brand Lynx has launched what it claims to be the world’s first invisible ad to promote its unisex variant Anarchy.
Passers-by were handed polaroid sunglasses and invited to look up at the windows of a terraced house in Darlinghurst, Sydney, which had been fitted with special LCD screens.
The agencies behind the campaign were Soap Creative and Finch.
Via:mumbrella
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