Olgivy did this self promotion ‘let’s help the homeless in Paris’ idea and I think they got this completely wrong. All they give them are creative cardboards to collect a few pennies more. Really? Do they think this helps them to buy a home? They should help them to get off the street, getting their life together and supporting them on their way. They claim, they don’t want to do this for self promotion, they want to help for real. This is a massive joke as they are clearly just about themselves.
Working in the ad industry myself it makes me sad to see what’s going on here.
- zoescaman reblogged this from dashperiod and added:
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- ideas-factory said: Completely true the massive problem of actually getting people off the streets is nowhere near being solved. This is a mini short term problem that is just basically the agency saying look we do charity- hello cannes!
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